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you ever take time to marvel at the obscene amounts of passion that run through the veins of this ‘scrapbooking’ industry!?  it’s out of control! It’s inspiring really.
Tonight, we invited the retail scrapbook store owners in our ‘region’,  over to emily’s uber-cute abode, for a little educational training evening!  I think about 15 stores were represented- some driving in as far as 3 hours to be with us… we have been visiting the stores around to get to know the owners, and their customers- and get a change to hear people’s comments and thoughts. It’s been really cool for me to have that chance-on such a personal level.  We had dinner, and taught several different demos … it was a great opportunity to just connect without the pressure that exists inside the stores, and fun because we have had a chance to get to know some of them in their own element.
I have always said, that I think that has to be the hardest job on the planet… being a scrapbook store owner… and knowing what to bring in, how to move product… stay on top of the trends.. create cool classes… and balance their families and staff.  It’s remarkable really. it was so interesting tonight to hear them talk to one another- hear them laugh about their struggles and their individual challenges.  And as I listened… I did just that… I marveled at the passion, the drive and the thing that motivates us to WORK so hard!  I feel privileged to know so many amazing people in this industry. many of who I look up to and admire and respect what they do/how they do it. and continually, I am amazed at their drive. That thing that pushes us so far beyond the norm. I share it… the passion. My team has it. the individuals that were there tonight  have it.  and all the folks that are frantically pulling their samples and surprises together on their way to Chicago; as well as those who are going to BUY it up. Those who sell it, rep it, teach it, educate it and dream it. 
I love being a part of it.  It’s amazing really, what a consuming thing it is.

Having said that… I am missing the first show in what seems like a long time. I will miss being there. Seeing those faces that we only see at these trade shows… feeling that buzz that happens there. But I am thankful that I don’t have to stand all day for 3 days with my sore back and swollen feet! Pregnant perk…
Anyway… looking forward to seeing everyone in Vegas at Memory Trends.
Until then… this is my salute to all of you retail store owners… thanks for doing what you do. working as hard as you work.  And good luck SHOPPING next week!

Dang… it’s 3am. What is my problem??? I gotta get some sleep.



  • Vee

    15 July, 2006 at 5:45 am Reply

    that is so awesome Heidi!
    I know the lss appreciated this evening
    :)have an awesome w/e

  • sheila

    15 July, 2006 at 7:56 am Reply

    How in the world can you still be up @ 3am? I’m 34 weeks and can’t make it past midnight. Love your blog & YOUR passion for scrapbooking! I really appreciate you passing along little snippets of your life & your involvement in this wonderful world of scrapbooking!

  • alison

    15 July, 2006 at 8:21 am Reply

    i remember being pregnant just over a year ago with my second child and staying up so late. i would always be nervous that the next day i would be so tired i couldn’t be at the top of my game. but i was so pleased that those “nesting” hormones would kick in and i could do anything. best wishes during the few last weeks of your pregnancy.
    p.s. i bought the mini-iron yesturday and i can’t wait to use it. so dang cute! thanks for your amazing vision and hard work.

  • cathy Vargen

    15 July, 2006 at 10:46 am Reply

    I am so jealous…wish I could get together with you and Emily and scrapbook and have dinner and a glass of wine together! What fun that would be…with the creative juices flowing – sounds like so much fun….I will, however, be at Creative Escape in September so can’t wait to meet you all!!!! :o) Until then….Cathy

  • DeAnn

    15 July, 2006 at 2:33 pm Reply

    As one of the attendees at last night’s event, I have to say this was one of the nicest events I’ve attended as both a business person and scrapbook addict. It was clear to see that so many have the scrapbooking bug, and passion and vision to help others create such wonderful treasures, or at least buy enough that when the addiction strikes and there are a few moments to spare you will find you have everything you need and more at your fingertips!
    Thank you to all of our great reps and Emily for the use of her home. Thank you to Heidi and Ron (wadda guy! He can really drive a paper piecer through 2 layers of ghost frame and paper!), and thanks to all the other wonderful scrapbook store owners who shared so selfishly to insure we will all work together in Arizona, to provide our customers the best products, teaching, and support for years to come.
    Heidi, is there a chance of getting contact info for guests, as some were interested in getting together in the near future, to discuss how we can all work collabortively, to strengthen our businesses.
    Oh! Tell Liz my daughter and I really enjoyed getting to know her!
    DeAnn Davies

  • Angie Pedersen

    15 July, 2006 at 3:41 pm Reply

    What a FABULOUS marketing idea, Heidi! Talk about the personal touch! Rock ON! I’m all over this idea, and mentioned it on my sb marketing blog today:
    I’m not going to CHA either; maybe we can hook up at MemoryTrends? 🙂
    Get some rest! 😉

  • Angelique

    16 July, 2006 at 11:57 am Reply

    Wow, what a great idea and it sounds like it was an amazing time. Wish I was closer, Inspires me to plan something for this area for the store owners to get together.
    Take care Heidi and see you at MT.

  • Jolene George

    16 July, 2006 at 10:58 pm Reply

    What a good group of cute hard working girls you have there. That is so great that you could do this for all of them. It is so beneficial all the way around.
    I LOVE thos ribbon jars with the teeny spools…way too cute! http://jolenegeorge.blogspot.com/

  • suetreiber

    17 July, 2006 at 7:11 am Reply

    going to miss seeing you in Chicago! Rest up for the big day, and stay out of the heat!

  • Ali

    17 July, 2006 at 2:17 pm Reply

    I think this is the coolest idea Heidi…maybe that is because you are the coolest :). Will be missing you this week!

  • kristin

    17 July, 2006 at 8:55 pm Reply

    its that pregnancy insomnia (then again im not much better when i’m NOT pregnant – ha!)
    traveling that way to visit some friends, family and do some on-location photo shoots the second week of august. wish so much there was an event i could get to, to finally meet you.
    have a nice one heidi!

  • Michelle

    18 July, 2006 at 12:13 pm Reply

    Pregnant or not pregnant, I can’t sleep either when I get excited about something. I just found your blog recently, so I’m trying to catch up and also visit your site soon. I’m in the process of opening a scrapbook store, quite an adventure is all I can say.

  • Jeanette

    19 July, 2006 at 12:39 pm Reply

    What a fun idea. It’s nice to go to a scrapbooking store and talk to someone who is knowledge and up to speed on your products.
    BTW, I love Emily’s home. Those mirrors are awesome!!!

  • Tysha

    20 July, 2006 at 4:31 pm Reply

    Really the fact that all the store owners got together and shared is amazing. That you could host something where this happened is wonderful.

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